Being closely affiliated with Shelflife, it gives me nothing but pleasure to write this.
Shelflife has grown from a humble graffiti supply store into South Africa’s premium sneaker store, and it is about to get a whole lot better.
In just a little under 12hrs, Shelflife will release its now converted New Balance 574 “City Of Gold”.
The classic New Balance silhouette gets South African flare, through a creative collaboration with designer DR ZVLV.
The design consists of a nubuck and premium pigskin suede upper, along with 3m detailing throughout. The grey and yellow colour palette resonates with the South African Metro Rail system, and there is the presence of the infamous Park Town Prawn. Intricate details and added extras make this release so much more special.
Don’t just take my word for it. The teaser video pretty much sums up how big this release really is.