Kicks | Sole


The first model of my favourite shoe line that changed the running shoe in aesthetic and fit was born in 1987. The Nike Air Max was the first shoe created in history to have a visible air unit that was highlighted with a window in the heel of the midsole to allow one to see into the sole. The element of transparency is what set the brand apart for me. The women’s Nike Air Max 95’s visible forefoot air-sole unit was removed, changing the main characteristic drastically. The creator of the Nike Roshe One, Air Max Thea and Air Max Ultra tooling, Nike designer Dylan Raasch wanted a smoother finish in the enhancement of the shoe.

What I loved the most about the enhancement of the women’s Nike Air Max 95 ultra shoe is that the spectrum is reversed, starting with the black on the primary portion of the shoe with lighter hues moving downward. It gives it a bolder and slightly masculine feel, which is extremely appealing to me. The white outsole gives the shoe a major visual pop, giving it a finished look. The decision to push back the black outsole was ironically made by the original designer of the Air max 95, Sergio Lozano.

In celebration of the original models 20th anniversary, Raasch’s plan was to keep the iconic duel air-soles. However, since the Air Max 95 Air-Soles only come in one size, the forefoot had to be compromised in pursuit of the refreshed design direction. The exclusion eliminates excess material. The ‘less is more’ philosophy also applies to the upper, “Using no-sew films we were able to get the six upper panels down to one layer without sacrificing the iconic gradation,” says Raasch.

Fa15_NSW_Air_Max_95_Ultra_W_749212_002_E Fa15_NSW_Air_Max_95_Ultra_W_749212_002_D Fa15_NSW_Air_Max_95_Ultra_W_749212_002_AThe Nike Sportswear Air Max 95 Ultra Jacquard and Women’s Air Max 95 Ultra will be available on Nike.Com  as well as select Nike Sportswear retailers beginning July 16 2015.