Kicks | Sole

AIR MAX DAY – 26.03

27 years ago, on this day, marks the day that the Air Max 1 revolution began. The Air Max 1 was the first sneaker to feature a visible air-cushioning unit in the heel set, which was the start of making this sole iconic, on and off the track.

Sole connoisseurs have had the privilege of watching the Air Max 1 evolve for the better, as Nike applied its latest scientific discoveries to footwear design. Not only was the visible factor impressive, the performance aspects and cushion capabilities were unparalleled in 1987.

30 years down the line, this experiment-turned-icon has set the direction for countless designs that use Nike’s most popular technology.

From the creative at atmos combining elements of the Nike Air Safari with the silhouette of the Air Max 1s, to the sneaker heads wrongfully doubting that the air unit was durable enough, Nike has proven themselves and surprised us all with the Air Max 1.

Without a doubt, the Air Max 1 is an on-going revolution in motion.